Models in his Yeezy collection also sported similar shirts, including conservative influencer Candace Owens. In a photo, Kanye and Owens revealed the “White Lives Matter” message on their shirts.

Critics condemned West’s decision, branding it as “anti-blackness” and aligning with white supremacy ideologies. Many found it disrespectful and irresponsible, likening it to his previous controversial statements.

“White Lives Matter” is seen as a “racist” counter to the “Black Lives Matter” movement, stemming from Trayvon Martin’s 2013 shooting.

West’s fashion choice continues to fuel debates on racial insensitivity and social responsibility.