Bud Light has surprised the world by naming Colin Kaepernick as its brand ambassador. The announcement was made by CEO Bubbles McFroth at a press conference held at a local bar. McFroth explained they chose Kaepernick because he embodies their brand’s spirit of audacity and surprise.

Kaepernick, known for his football career and activism, clarified his role, saying he won’t pursue shampoo endorsements and will focus on beer and football. The audience responded with laughter, appreciating his sense of humor.

Social media exploded with memes, one replacing Kaepernick’s afro with beer bubbles and another showing him taking a knee in a bar proposing a toast. Some users supported the move, while others expressed surprise.

Bud Light unveiled a new campaign with billboards nationwide featuring Kaepernick holding a Bud Light with the tagline, “Take a Stand (or a Knee) for Beer,” acknowledging his activism.

The NFL commented on the appointment, hoping Kaepernick can distinguish between a touchdown and a beer chug. Kaepernick responded playfully, assuring he has experience in both.